The Institute of Economics provides:
scientific, research and consulting services:
Targeted market research allows to take informed decisions and reduce risks when introducing a product to new markets and opening new business areas, timely adjust the enterprise’s activities according to key elements of the marketing mix (price, quality, promotion), identify promising areas of development and build the company's corporate strategy.
Macroeconomic Research
Applied research by industry.
Development of proposals for public authorities on the implementation of the economic policy of Belarus.
Scientific examination of drafted normative acts focused on economic aspects.
Preparation of reference and analytical information on the current state and development prospects of the Belarusian economy.
Comparative macroeconomic analysis of the conditions for investing in the economy of Belarus and the economies of the partner countries within the Eurasian Economic Union (Armenia, Kazakhstan and Russia).
Marketing research and investment projects
Development of feasibility studies, business plans for investment projects, the accomplishment of economic evaluation of such projects.
Assessment of the scientific and technical level and efficiency of investment projects.
Marketing research of capacity, dynamics, level of competition and prospects for the development of product markets in Belarus, the Eurasian Economic Union, and the world.
Analysis of statistics on foreign trade of the Republic of Belarus, export-import operations between individual countries, as well as on world trade in general.
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Analysis of requirements regarding the access of exporters to the foreign market, including the application of tariff and non-tariff measures.
Analysis of the distinctive features of the national legislation of the Republic of Belarus, as well as the legislation of the country regarded as the target market.
Determination of the volume, capacity, structure and conditions of the market, analysis of its dynamics, trends, risks and threats, as well as forecasting its development.
Comparative analysis of the competitors’ activities: product, pricing, marketing, advertising policies, methods of competition and interaction with customers, nature of market positioning.
Elaboration of recommendations to improve the competitiveness of the company.
Conducting sociological research in the field of marketing and intellectual property
The research group for the sociological examination of intellectual property assets as well as economic and legal relations conducts sociological research in the following areas:
Sociological examination of trademarks and insignia on the subject of well-known status, revealing the distinctiveness of trademarks, company names, trade names, packaging of goods, examination of trademarks for similarity to the point of confusion.
Sociological examination of new products or services, their relevance, target audience, as well as optimization of existing goods and services depending on the needs of the target audience.
Sociological research of brands, assessment of the company image perception, assessment of brand well-known status and recognition.
Sociological research in the field of marketing, study of consumer behavior, consumer preferences, level of customer loyalty, satisfaction with a product or trade outlet.
Joint projects
Carrying out joint research and innovation projects, creating joint laboratories, centers, enterprises.
Support of joint programs of scientific and technical cooperation with foreign countries.
Organizational Services
Organization and holding of scientific and technical events (forums, seminars, conferences) at the Institute of Economics.
Preparation and holding of project presentations.
Leasing of an assembly hall and equipment for scientific conferences.
Organization and assistance in receiving foreign delegations.
The publication of scientific and research literature as well as courseware. Information support of scientific activity.
Organization of training seminars in topic areas.